英国名流2周剑桥培训课程

剑桥大学（University of Cambridge）位于英格兰的剑桥市，从1209年成立至今，已有803年的历史。剑桥，是人类智慧的摇篮，是英国也是全世界最顶尖的大学之一。英国许多著名的科学家、作家、政治家都来自于这所大学。剑桥大学也是诞生诺贝尔奖得主最多的高等学府，88名诺贝尔奖获得者曾经在此执教或学习。

剑桥商业培训课程为您提供一个在世界上最崇高的学术环境中学习、体验及深入探讨当今商业管理思维的绝好机缘，同时贯穿始终的英国传统文化之体验，注定使其成为每一个参与者的难忘经历。一方面参与者将沉浸于高质量的管理教学与思维。另一方面，参与者也会亲历精心设计的英国文化之旅，进一步了解英国文化与生活品质。

培训对象 

大中型企业的董事长、董事会成员、总裁、总经理及其他高层决策和管理人员；

培训方式 
由专家授课、主题研讨和文化体验观光等部分组成；

时间地点 
学习地点：剑桥大学；
考察时间：两周培训课程。

培训内容；以下培训内容仅供参考，具体内容可以根据学员情况而作调整，老师均为剑桥大学老师或由剑桥大学聘请专家

Core sessions introduce participants to a wide range of key issues and common themes in business and entrepreneurship. Lectures will be given by speakers associated primarily with The University of Cambridge Judge Business School, invited speakers are listed below.

Core Sessions: proposed topics include, but are not limited to, the following subjects:

 

Product design

Some elements of business success can be assigned to the way any product is designed and delivered to the customer. We review basic product design principles and how they can be used to differentiate a product from its competition.

Prototyping and MVP

Any idea can often be best represented through the creation of a prototype or the development of a Minimum Viable Product (MVP). We cover the fundamentals of creating prototypes and MVPs effectively, to test out a proposition’s strength and viability.

 

Service provision

The definition and delivery of services (not products), demands a different set of business skills and techniques. We focus on the design and delivery of services that can deliver high quality competition.

Marketing delivery

We address the ‘marketing mix’ – the combination of identifying what people or businesses want, developing the product to meet that need, then pricing and promoting it.

Value proposition

Value propositions explain how a product or service solves customers’ problems or improves their situation, delivers specific benefits and tells the ideal customer why they should buy from one supplier instead of another. We see how great propositions are created and communicated.

Defining the customer

A customer profile can help to define their needs clearly, through their buying patterns and their motivations for buying. This session focuses on segmenting customers, to enable targeted marketing activities to be developed to fit them.

Route to market

A route to market is how a company sells its product and how it plans its sales. This session introduces a range of different routes to market which will include direct selling, selling wholesale, distance selling, online selling and developing a combination of channels.

Business Model Canvas

We consider the Business Model Canvas – a strategic management and lean start-up template for developing new, or documenting existing, business models. This visual chart describes infrastructure, value proposition, customers, and finances.

 

Revenue streams

Revenue streams can be generated in many different ways. We review a range of options and how they may be used together. These include the customer paying to own a product, paying a user fee for a service, paying for use for a fixed period of time, paying for brokerage, charging for advertising and providing volume discounts.

Team profiles

Team building is both an art and a science, and the ability to build and manage high-performing teams is a core business competence. We review effective team-building: what combinations of character types work well together to develop, implement and support customer solutions.

What investors want to see

For any potential investor, the management team will be a major area of risk. This session covers the primary elements that investors look for in a business and will cover concepts such as level of consensus, diversity of experience, customer and market knowledge and overall adaptability.

Culture and dynamics

We consider why individuals do what they do – their beliefs and motivators and attitudes – and how an organisation can use those values to drive the development of policies, processes and procedures, and consequently generate value and competence.

Types of funding

This session reviews the different ways in which a business can be funded, including using your own money, taking funds from family and friends, grants and philanthropy, crowdfunding, angel investment, venture capital, and bank and alternative lending.

 

Risk reward return

Understanding risk is crucial. Low levels of uncertainty are associated with low potential returns and high levels of uncertainty are associated with high potential returns. This session looks at how we address and evaluate potential risks and associated rewards.

 

Simple cash flow

This session covers the creation of a simple cash flow forecast showing which items need to be included, where data comes from and what insights and information can be derived from the forecast.

Manufacturing and logistics

This session addresses two key businesses processes, and how they interact: manufacturing – converting raw materials or parts into finished goods to meet customer specifications – and logistics – making sure raw materials are available at the right time, inventory management, warehousing, distribution, transport, and customer service.

Wholesale and retail

This session covers the various wholesale and retail routes that a product or service can take on its way to the customer and how they interact.

Technology

Businesses use technology in a wide variety of ways. We review the main technologies vital to most companies, including email, Customer Relationship Management (CRM), content management, marketing management, accounting systems, inventory management, project management and many others.

 

Taxes, boards, policies

This session reviews a company’s responsibilities towards reporting financial information and paying taxes, managing accountability through boards and internal reporting, and the policies that cover the way that employees are managed and treated.

Shares and shareholders

Anyone who owns shares in a limited company is called a ‘shareholder’ or ‘member’. They normally receive a percentage of trading profits that correlates with their percentage of ownership. We cover the principles of creating, allocating and managing shares, and the roles and responsibilities of shareholders.

Intellectual property (IP)

Intellectual property refers to creations of the mind: inventions; literary and artistic works; and symbols, names and images used in commerce. We review both categories, covering patents for inventions; trademarks; industrial designs and geographical indications; and Copyright for literary works, films, music, artistic works and architectural design.

Afternoon sessions

Afternoons rotate between teamwork (on the selected entrepreneurial ideas, and application to those ideas of the processes and theories covered in core sessions), mentoring and pitch  development. The programme culminates in entrepreneurship clinics and presentations to panels.

 

 

 

 

 

样本课程及文化体验安排

在此次课程的活动与学习中，我们将在剑桥大学古老的学院里，安排剑桥大学著名学者及专家授课，共同交流，通过此次活动与交流，参与者将会对当今前沿的管理理论与实践有更深入的了解，并一睹世界顶级大学剑桥大学和牛津大学的风采，深入体验深厚的英伦文化。

日期	行程安排
Sun.	北京/伦敦/剑桥 首都机场集合，乘飞机前往伦敦，到机场接机，前往剑桥入住酒店休息；
Mon.	剑桥大学 剑桥大学开学典礼 09：00 －09：30 开学典礼 全天授课，12：00 －－14：00 午餐 17：00——18：30 晚餐
Tue.	剑桥大学 全天授课，12：00 －－14：00 午餐 17：00——18：30 晚餐
Wed.	剑桥大学 全天授课，12：00 －－14：00 午餐 17：00——18：30 晚餐
Thu.	剑桥大学 全天授课，12：00 －－14：00 午餐 17：00——18：30 晚餐
Fri.	剑桥大学 全天授课，12：00 －－14：00 午餐 17：00——18：30 晚餐
Sat.	剑桥－牛津－比斯特–剑桥 早餐后前往牛津大学，参观布莱尔、克林顿、撒切尔夫人等世界名人的母校——牛津大学， 参观牛津大学的著名学院,基督教堂学院，三一学院，Ashmolean博物馆等。之后前往比斯特购物。之后返回剑桥。
Sun.	剑桥–伦敦－剑桥 上午：前往伦敦参观，国会大厦，大本钟，白金汉宫。 下午：大英博物馆（入内，含耳机）。之后返回剑桥。
Mon.	剑桥大学 全天授课，12：00 －－14：00 午餐 17：00——18：30 晚餐
Tue.	剑桥大学 全天授课，12：00 －－14：00 午餐 17：00——18：30 晚餐
Wed.	剑桥大学 全天授课，12：00 －－14：00 午餐 17：00——18：30 晚餐
Thu.	剑桥大学 全天授课，12：00 －－14：00 午餐 17：00——18：30 晚餐
Fri.	剑桥大学 全天授课，12：00 －－14：00 午餐 17：00——18：30 晚餐，发结业证
Sat.	剑桥-格林尼治-伦敦 早餐后前往格林尼治天文台参观。格林威治皇家天文台(Royal Observatory, Greenwich)，是英国国王查理二世于1675年在伦敦格林尼治建造的一个综合性天文台，座落于格林尼志公园俯瞰著伦敦泰晤士河的一座小山上。 现在，这个建筑物是收藏天文和航海工具的博物馆，包括著名的约翰·哈里逊得奖的航海时钟H4和他之前的3个成品。之后前往伦敦著名牛津街，摄政街和哈罗德购物。晚餐后入住酒店。
Sun.	伦敦–温莎 早起后， 酒店享用英式早餐；乘车前往温莎（车程约1小时）； 抵达后，参观英皇室行宫温莎古堡，位于伦敦以西的温莎镇，建筑在一座山岗上，古堡分下、中、上3区，下、中两区为英王王室的正式国务活动场所和私邸；上区有国家公寓，以收藏皇家名画和珍宝主而著称。古堡四周是一望无际的青草地，远处是田园农舍，一派乡村原野风光。女王及其亲属常到此地度周末或短期居住。午餐后乘车前往机场搭乘国际航班返回北京。